top of page
Business Modelling - Learning at Maeve  Global Solutions Pvt Ltd


Training Module Title: Business Modelling and Customer Engagement

Module Overview:

This training module aims to provide participants with a comprehensive understanding of business modeling and customer engagement. The module will cover key elements of business modeling, the importance of understanding target customers, strategies for organic and inorganic customer expansion, effective customer engagement techniques, and building an efficient cost structure. By the end of this module, participants will be equipped with the knowledge and skills to develop robust business models and effectively engage with customers for sustainable growth.

Module Duration: Based on the audience. 

Module Outline:

  1. Introduction to Business Modelling 
    a. Definition and importance of business modeling
    b. Benefits of a well-defined business model
    c. Overview of key elements in business modeling


  2. Key Elements of Business Modelling 
    a. Value proposition: Identifying and communicating unique value to customers
    b. Revenue streams: Determining how the business generates income
    c. Cost structure: Analyzing and managing costs for profitability
    d. Key resources and activities: Identifying resources and activities critical to business operations
    e. Partnerships and collaborations: Leveraging external relationships for success
    f. Channels: Identifying effective distribution and communication channels


  3. Understanding Your Target Customers
    a. Importance of customer segmentation and targeting
    b. Market research techniques for understanding customer needs and preferences
    c. Creating customer personas to personalize marketing efforts
    d. Utilizing customer feedback to improve products and services


  4. Organic and Inorganic Customer Expansion 
    a. Organic customer expansion: Strategies for retaining and upselling to existing customers
    b. Inorganic customer expansion: Mergers, acquisitions, and partnerships for growth
    c. Evaluating the pros and cons of organic and inorganic growth strategies


  5. Customer Engagement
    a. Importance of customer engagement in building loyalty and advocacy
    b. Effective communication and customer relationship management techniques
    c. Implementing personalized marketing campaigns and customer support
    d. Leveraging technology for enhanced customer engagement


  6. Building an Effective Cost Structure
    a. Understanding fixed and variable costs
    b. Cost optimization techniques for improved profitability
    c. Identifying cost-saving opportunities without compromising quality
    d. Developing a sustainable cost structure for long-term success


  7. Case Studies and Group Exercises
    a. Analyzing real-world business models and customer engagement strategies
    b. Group discussions and brainstorming sessions to apply concepts learned
    c. Presenting solutions and recommendations for improving business models and customer engagement


  8. Conclusion and Recap
    a. Key takeaways from the training module
    b. Review of the importance of business modeling and customer engagement
    c. Encouraging participants to apply the knowledge gained in their work

Note: The module duration and topics can be customized based on the specific requirements and time constraints of the training program.

Apart from the course mentioned, we can also address your specific requirements for any substantial business need. We offer tailored solutions that can be customized to meet your needs, whether you require assistance with people management, operational support, marketing strategy, or any other business-improvement. Our team of experts is here to help you optimize your business.

Click the below link to share your specific training needs.

Share your training needs.

bottom of page